THEY DRAW WHAT THEY SEE

Crayola x Canadian Women’s Foundation

Crayons are the first means of communication between a child and the world and for many mothers, it's the only medium left and the only opinion important enough to help them recognize their volatile situation.

Domestic Violence Crayon Set

Partnering with Crayola, the Canadian Women’s Foundation will release a limited edition set of Crayons that represent all shades of a bruise - from its initial creation, to the different colours of the healing process, reinforcing the idea that if your child sees these colours on you, you will see them in their drawings.

Colouring Book

Another form of interactive media that will be released alongside the campaign is a colouring book. Using invisible ink, dark bruises on the mother appear when in contact with crayons, turning what seems to be a typical fun activity into the harsh reality of many households.

ART DIRECTION: DIANA MEDI