RAY-BAN

RAY-DADS

No matter your age, the figures of 80s rock are still considered the coolest cats around, yet their generation isn’t viewed in the same admiration. However, if they’re still wearing our shades, then they still have their swagger.

LIMITED EDITION PINS

A collection of pins for dads to brandish on their leather or denim jackets, complimentary with a new purchase of a pair of shades — A badge of honour for the coolest generation.

CONCERT COMPETITION

Ray-Ban will host a “Battle of the Ray Bands” competition with a 50+ age requirement in which small amateur bands from around the country (entirely made up of parents)will perform and one will be crowned the true rock stars.

ILLUSTRATIONS: GHULAM RUSLI